Progress, a reputable provider of infrastructure and application development software, declared the launch of Progress Sitefinity15 today. Progress has expanded the platform’s support for generative AI (GenAI) with this release, allowing marketers to generate personalized content on a large scale. Moreover, Sitefinity Integration Hub provides new no-code data connectivity that integrates seamlessly to industry-leading MarTech platforms, enabling the creation of unified customer profiles. Sitefinity 15 enables organizations at the forefront of digital modernization to eliminate silos of marketing data, acquire valuable consumer insights, and expedite the delivery of personalized experiences.

The introduction of GenAI technologies is significantly altering the digital marketing and content creation landscape. With the release today, Progress enables content creators to generate content more quickly by integrating GenAI capabilities directly into the content authoring interface. Furthermore, a novel no-code data integration platform empowers them to consolidate customer data from pivotal business systems, facilitating the development of individualized digital experiences with velocity and accuracy while providing an all-encompassing view of customer data across all platforms.

Capitalise on generative AI to optimise content marketing and content production at scale: The introduction of GenAI support empowers authors to effectively summarise, enhance, and customise pre-existing content in order to cater to the distinct requirements and needs of various personas or touchpoints throughout the customer journey. This is possible by utilizing AI tools directly from the WYSIWYG editor, eliminating the need to transfer interfaces or learn how to write prompts.

Drive automation and provide business users with data more conveniently: The Sitefinity Integration Hub enables organizations to establish connections between Sitefinity and over 1,000 critical third-party systems and applications, facilitating the automation of operations and the effective utilization of data.

Facilitate streamlined processes and provide personalized experiences through the utilization of AI-supported CDP functionalities: By consolidating customer data, businesses can effectively divide target groups and enhance communication strategies. For accelerated enrollment, the Sitefinity customer data platform (CDP) now features an AI-powered chatbot.

Loren Jarrett, EVP & GM, Digital Experience at Progress, stated, “We are ecstatic to offer customers significant new digital marketing capabilities with the Sitefinity 15 release.” The ability to personalize experiences and create scalable MarTech system integrations are transformative developments brought about by the content authoring capabilities of New GenAI.

Sitefinity is an enterprise-grade, cloud-based content management system (CMS) constructed using the time-tested ASP.NET framework. To facilitate multichannel content delivery, it provides intuitive content management, personalization, integrated core CDP capabilities, and a decoupled architecture. Sitefinity, serving as the fundamental component of Progress’ Digital Experience (DX) platform, offers enterprise and mid-market organizations the appropriate digital experience tools to accelerate the time to value and increase efficiency in their digital endeavors.

During the previous twelve months, Sitefinity has been bestowed with numerous accolades from industry analysts and customers. Recent accolades include a Customers’ Choice designation in the 2023 Gartner Peer Insights Voice of the Customer report for Digital Experience Platforms and a Leader designation in the 2023 GigaOm Radar for DXP for the Progress DX suite of products. User reviews also voted Sitefinity the best software of 2023. 

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