Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced today at IBC2023 the launch of Amagi DYNAMIC, a ground-breaking platform that enables rights owners and holders to deploy cloud-based live production and playout systems for single live events with ease. By eliminating the need for expensive hardware investments up front, Amagi DYNAMIC enables users to set up cloud infrastructure only for the duration of the event. It enables them to manage infrastructure resources efficiently, run multiple live events in parallel, expand distribution, engage viewers, and increase ad revenues, all while delivering an immediate and demonstrable ROI.

Broadcasters, rights owners, and rights holders have struggled for far too long with the limitations of hardware-driven infrastructure, resulting in underutilized content libraries and underexplored distribution networks, according to Amagi CEO and Co-Founder Baskar Subramanian. Amagi DYNAMIC allows users to maximize their content investments, optimize distribution, and create new access points for viewers. This revolutionary method will have an enormous effect on the industry’s approach to singular live events and will create new opportunities for monetization.

With Amagi DYNAMIC, broadcasters can rapidly provision cloud infrastructure for the duration of an event and deactivate it once the event concludes, creating pop-up channels. This innovation is especially advantageous for the rights holders and owners of live sports, music, news, and special events, as it enables the simultaneous broadcast of multiple events and the expansion of distribution to D2C applications, thereby increasing viewership and ad revenues.

Benefits of Amagi DYNAMIC include:

  • Improved cost savings

With features such as multi-source, multi-protocol ingest, Amagi DYNAMIC facilitates content integration by allowing resources to be consumed only when necessary, resulting in increased cost savings. In addition, attaining a latency of less than two seconds ensures that resources are utilized optimally during live events, thereby minimizing wasteful resource consumption and associated costs.

  • Modular remote control

With group control of live source inputs and distribution outputs, Amagi DYNAMIC enables users to remotely control multiple events from a single instance, regardless of their location. This remote management capability saves time and increases operational flexibility.

  • Enhanced participation and retention

Features such as frame-accurate live controls enable dynamic alterations to breaks, graphics, and other elements, thereby creating a more engaging live event experience for viewers. With its two-second turnaround time, the fast edits feature ensures that live event coverage remains current and captivating.

Integrated Amagi LIVE Functionality: Amagi DYNAMIC offers an intuitive platform for administering live segments for both linear TV and OTT channels, building on the success of Amagi LIVE. This integration ensures a smooth transition to Amagi DYNAMIC and a high-quality, consistent broadcasting experience.

  • Enhanced operational flexibility 

As a result of its multi-tenant system, Amagi DYNAMIC enables deployments in multiple regions for redundancy and operational flexibility. This feature provides the infrastructure and scalability necessary for the seamless management of multiple events, adapting to a variety of scenarios and fluctuating demands.

Amagi offers a comprehensive suite of channel creation, distribution, and monetization solutions. Global clients of Amagi include, among others, ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel.

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