Zeta introduces  Snowflake Native App on Snowflake Marketplace

By enriching Snowflake data with Zeta’s proprietary identity graph, enterprise brands can optimize their acquisition, growth, and retention efforts with greater precision.

Customer Growth Intelligence (CGI), a new Snowflake Native App, has been released on Snowflake Marketplace by Zeta Global, the AI-Powered Marketing Cloud. This new offering deepens and expands the integration between the two companies, who share a vision to simplify complex solutions for marketers by reimagining how enterprises ingest, store, synthesize, surface, and activate consumer data.

With the CGI Snowflake Native App on Snowflake Marketplace, Zeta and Snowflake, the Data Cloud company, enable brands to enrich their first-party consumer data in their Snowflake Data Cloud with Zeta’s identity graph of over 235 million U.S. residents. Zeta’s marketplace offering includes behavioral, transactional, location, and professional data signals, enabling brands to surface visualizations of customer intelligence with recommendations to create better consumer experiences and accelerate brand growth.

In addition, marketers will have access to the potential of Zeta data without relying on data science and analytics teams, thereby accelerating their time to market. In addition, the Snowflake Native App can be deployed directly in the user’s Snowflake account, eliminating the need to transfer or duplicate data. This application was developed using the Snowflake Native App Framework, which enables users to create, distribute, and monetize applications wholly within the Data Cloud.

The Customer Growth Intelligence Snowflake Native App on Snowflake Marketplace offers next-generation business intelligence and solutions for enterprises seeking to know their customers with actionable next steps, increase efficiencies, accelerate time-to-market, and grow their businesses. They mentioned that they are proud of the partnership with Snowflake and believe that, together, they cover all customer data needs for marketers, including infrastructure, enrichment, platform, and omnichannel activation, providing enterprises with a one-stop solution to compete and win in 2023 and beyond.

The launch of the CGI Snowflake Native App follows Zeta’s recent recognition at Snowflake Summit 2023, where it was named “Powered by Snowflake Go-to-Market Partner of the Year.” Zeta was one of only five Powered by Snowflake category winners in recognition of corporate excellence.

“We are pleased to announce that the new Customer Growth Intelligence Snowflake Native App is now accessible on the Snowflake Marketplace to provide joint customers with high-quality business intelligence, enabling them to deliver better marketing experiences and a higher return on investment. Chris Child, senior director of product management at Snowflake, also mentioned that by partnering with Zeta, they are taking the next step in enabling their enterprise clients to effortlessly go-to-market with accelerated results, allowing them to capitalize on potent marketing opportunities through data.”

Over twenty-five new Snowflake Native Apps are already available on the Snowflake Marketplace, and over one hundred providers are presently developing apps for a variety of industries and use cases. Zeta is one of the foremost organizations constructing in the Data Cloud, with a Snowflake Native App readily available to deliver unique insights to end users and enable them to unlock value with a few clicks on Snowflake Marketplace. With Snowflake, Zeta can generate new revenue streams by disseminating its app to tens of thousands of Snowflake customers without requiring these customers to relocate or expose their data.