FinTech is flourishing, not failing
The figures show that FinTech is not failing, but rather flourishing. For example, have a look at Innovate Finance's FinTech 2022 report from a month...
4 ways to build a successful ABM strategy
B2B has been growing in recent years. "We're moving away from the traditional linear demand generation funnel and towards an account-based marketing structure in which...
Defining conversion optimization platform
Digital marketers have been concentrating on providing a customer experience that makes them stand out from the crowd for the past few years. In order...
How to generate sales lead with public relations campaign
Businesses work to attain revenue and revenue comes from sales. Sales is all about how a business utilizes its resources to generate a sales pipeline....