Why B2B buyers now hate traditional B2B selling
According to a recent survey, almost all (86%) B2B buyers desire to be sold to virtually. The majority of salesmen claim that their businesses aren't...
The myth of A/B testing in a digital world…and why it doesn’t work
A/B testing has long been considered the pinnacle of marketing analytics and the best way to maximize marketing budgets. In fact, 60% of businesses are...
Forecasting the unforecastable: less data, more knowledge
Traditional forecasting and planning — predicting the future 12 months using data from previous years – is well-established. However, it has proven difficult in 2020....
How to Prioritize Employee Wellness Without Losing Productivity?
We have now reached a tipping point when it is just impossible to prioritize job goals above one's physical, mental, and emotional well-being. The pandemic...
Lead Nurturing Campaigns | Tips From a Small, But Mighty Marketing Team
When we look back on the beginning of 2020, everyone will have their own narrative to tell. As marketers, we will discuss the massive influence...
5 Steps to Get Prepared for the Coming Cookie Disruption for Marketers
Marketers have used cookies to track website visitors, logins, shopping carts, and other activities. Cookies, essentially small text files containing minimal amounts of data, have...
Why martech integration needs more than technical skills
When building and enhancing your marketing stack, integration is key. It develops a more effective and efficient digital ecosystem, giving advertisers real-time insights into the...
How Will Workplaces Shape In The Next Decade ?
Workplaces are becoming more innovative, diverse, and digital. HR leaders must develop new tactics to keep up with growing trends. Because workplaces are linked to...
How to get your senior leadership team to invest in DEI
DEI is a principle that we strive to represent in Canadian society, but one of the most difficult aspects of developing and implementing a successful...
How HR Can Drive Scenario Planning
Scenario planning is a common component of strategic planning. It is traditionally associated with company strategy and finance. However, given the changing nature of work,...