Button, The Shelf partner to revolutionize creator marketing

Button, the leading mobile commerce optimization platform, has announced a strategic partnership with The Shelf Influencer Marketing Agency. This collaboration aims to redefine influencer marketing by integrating Button’s advanced AI-powered deep linking and attribution technology with The Shelf’s expertise in managing brand influencer campaigns. Together, they aim to empower both creators and brands with tools to effectively measure and optimize the impact of their marketing efforts.

The partnership leverages Button’s innovative technology to streamline the transition from influencer content to retail platforms. By using Button’s short-linking tools and deep linking capabilities, The Shelf can now capture SKU-level purchase data and attribute specific sales directly to individual influencer posts. This integration creates a seamless path from an influencer’s post to a retailer’s app, enhancing the customer experience and enabling brands to accurately measure the success of their campaigns.

The partnership provides brands with valuable insights into consumer behavior, bridging the gap between influencer marketing and retail media. By accessing product-level purchase data, brands can evaluate how specific influencer campaigns influence purchasing decisions, enabling them to optimize strategies for better results. This data-driven approach enhances the effectiveness of marketing campaigns, delivering measurable outcomes.

Additionally, the collaboration marks a significant shift in the creator economy, as brands increasingly transition from traditional branding efforts to performance-driven marketing. Button’s technology empowers influencers to generate measurable sales for retailers, unlocking new funding opportunities from manufacturers, suppliers, and consumer packaged goods (CPG) companies. This evolution establishes influencer marketing as a critical driver of retail success, positioning creators as key contributors to performance-driven campaigns while reshaping how brands allocate budgets and measure campaign effectiveness. The partnership highlights the growing importance of data-backed strategies in modern marketing ecosystems.

Button Co-founder and CEO Michael Jaconi emphasizes the transformative potential of this partnership, noting the growing migration of marketing budgets toward performance-driven strategies. As creators demonstrate measurable results, they can tap into larger investments from retail and brand partners, making this partnership a significant step forward for influencer-led marketing.

Button’s history of delivering best-in-class commerce intelligence underscores the impact of this partnership. The platform has driven over $12 billion in sales to date, offering a robust suite of linking solutions that enhance shopping experiences, increase revenue, and improve performance. By integrating these capabilities into The Shelf’s influencer marketing strategies, the partnership creates an opportunity for influencers to seamlessly connect their audiences with brands, ensuring an optimized shopping journey.

For brands, this partnership means more than just streamlined campaigns—it’s about gaining actionable insights that drive decision-making and improve ROI. For creators, it offers a pathway to demonstrate their influence in quantifiable terms, strengthening their role in retail marketing ecosystems.

The Button and The Shelf partnership is poised to set a new standard in influencer marketing. By combining advanced technology with strategic campaign management, it bridges the gap between content creation and retail success. As brands and influencers look to maximize the value of their partnerships, this collaboration highlights the potential of data-driven solutions to transform the industry. The future of creator-led marketing is here, and Button and The Shelf are leading the charge.