Screenverse offers industry-leading metrics to its partners and buyers via PerView
Screenverse, the industry leader in Digital Out-of-Home (DOOH) ad management, ad monetization, and programmatic ad solutions, has chosen Place Exchange's PerView solution as the measurement...
Emplifi’s latest release ‘Summer’ 23′ meant for brands targeting to transform customer engagement
Emplifi CX Cloud employs artificial intelligence (AI) and additional capabilities to equip brands for contemporary consumer engagement. Emplifi, a premier unified customer engagement platform, has...
Alteryx drives financial transformation with decision intelligence and intelligent automation utilizing AWS
Alteryx Analytics Automation enabled by AWS enables CFOs to modernize financial processes in the cloud with new technologies and self-service automated analytics. Alteryx, Inc. the...
Atento reaches an Accord with key stakeholders
Atento has reached an agreement with a number of significant financial stakeholders on a term sheet for a fresh funding round of at least $30...
How does Programmatic marketing work?
Programmatic marketing has become increasingly popular in recent years as a way for marketers to reach their target audiences more effectively and efficiently. But what...
Demand Generation and its various stages
Demand generation is a marketing strategy that focuses on creating interest and demand for a product or service among potential customers. The goal of demand...
What are dynamic creative ad servers?
Online advertising has been the most trending and advanced marketing technique. A recent development in online advertising is the introduction of dynamic creative servers. These...
What is a paid search strategy?
Paid search is a type of online advertising in which companies pay to have their websites displayed prominently on search engine results pages. These advertisements...
What can marketers do in a recession?
Marketers have every reason to be concerned about the impending recession. After all, when firms tighten their belts, marketing is generally the first thing to...
Benefits of Advertising on Facebook
One of the most widely used marketing channels on the planet today is Facebook. The social media behemoth expanded its advertising network to accommodate a...