Screenverse, the industry leader in Digital Out-of-Home (DOOH) ad management, ad monetization, and programmatic ad solutions, has chosen Place Exchange’s PerView solution as the measurement standard for its managed DOOH networks. This innovative measurement solution that has been developed in accordance with the OAAA OOH Impression Measurement Guidelines, enables Screenverse to provide its network partners with accurate and dynamic reach, frequency, and impression measurement.

Out-of-home media incorporates a wide variety of venues and asset types, making it historically difficult to obtain accurate measurements of reach, frequency, and impressions for a customized mix of OOH assets. Place Exchange’s PerView solution has revolutionized the industry by providing buyers and sellers with the ability to measure every category of out-of-home (OOH) media asset using dynamic, deterministic data to deliver up-to-date, location-specific measurement insights.

With PerView, Screenverse receives comprehensive impression, reach, and frequency measurements across their various DOOH networks, which can be segmented by geography, consumer segment, and time period. Utilizing PerView, Screenverse can provide its clients with actionable data to optimize their DOOH campaigns and accomplish superior results.

Screenverse was founded at the onset of the COVID pandemic. This experience taught us the significance of dynamic measurement data that accurately reflects the ground conditions. According to Screenverse President and Cofounder Adam Malone, as they contemplate the future, advancements in these data-sets will provide the rocket fuel they need to explore the farthest reaches of their potential.

Screenverse is so committed to the value of measurement that its Master Service Agreements (MSAs) mandate that all participants undergo third-party measurement within the first six months of the agreement. Screenverse has endorsed the PerView solution from Place Exchange as a trusted and reliable measurement instrument for this process.

David Weinfeld, Screenverse CEO and Cofounder mentioned that they are thrilled to adopt PerView as a standard for their DOOH network, agency partners, platform partners and brand partners. PerView solves the problem of obtaining accurate and timely measurement data in the OOH industry. PerView stands out as a measurement solution in which we have faith, allowing us to provide accurate and thorough insights to all of our end customers.”

Screenverse chose PerView as its measurement solution due to its unparalleled capabilities and dedication to industry leadership. Screenverse recognizes the critical role that accurate measurement plays in delivering value to advertisers and navigating the evolving advertising landscape as the digital marketing industry confronts the impending challenges of the phase-out of third-party cookies.

“We created the PerView product to meet the market’s demand for dynamic, up-to-date metrics of reach, frequency, and impressions across a vast multitude of Out-of-Home formats and venue types,” according to Place Exchange CEO Ari Buchalter. “We are delighted to see creative partners like Screenverse embracing PerView to help advance their businesses forward.”

Screenverse’s adoption of the PerView measurement solution represents a significant milestone, reinforcing the company’s commitment to providing clients with dependable and comprehensive measurement solutions. Screenverse seeks to elevate the industry’s measurement capabilities, empower advertisers, and maximize the impact of DOOH campaigns through the use of PerView.

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