Deep Sync, a leader in omnichannel identity and data solutions, has unveiled new integrations with Shopify and HubSpot on its Deep Sync One platform. These integrations allow businesses to effortlessly activate customer data from Shopify and HubSpot, streamlining the process with just a click.

Shopify, a leading platform in e-commerce, powers over two million businesses across the United States. Meanwhile, HubSpot, a widely used Customer Relationship Management (CRM) tool, supports approximately 95,000 U.S. businesses. Recognizing the significant reach and importance of these platforms, Deep Sync has introduced integrations tailored to meet the unique needs of Shopify retailers and HubSpot users.

These integrations simplify three key challenges in audience targeting for advertising on the open web: customer onboarding, generating actionable insights from customer data, and creating lookalike audiences. By addressing these areas, businesses can design more effective marketing campaigns, reaching audiences that are more likely to engage with their brands.

The new Shopify and HubSpot integrations enable businesses to fully leverage their customer data. They provide seamless access to tools like Lookalike Audience creation, Enhanced Onboarding, and Customer Insights. These features allow businesses to expand their reach, better understand their audience demographics and preferences, and boost the effectiveness of their campaigns.

With these enhancements, Deep Sync continues to empower businesses to turn raw customer data into actionable insights, driving stronger engagement and delivering more impactful marketing outcomes. These integrations mark a significant step in simplifying data-driven marketing for businesses of all sizes.

Integrating Shopify or HubSpot data into Deep Sync One delivers immediate benefits for businesses. Enhanced Onboarding allows users to reach up to almost 25% more of their customers through social and programmatic campaigns. The platform’s Customer Insights report provides in-depth analyses of demographic and psychographic data, enabling targeted and effective marketing strategies. Additionally, the Lookalike Audience feature helps create new, highly relevant audiences resembling existing customers, ensuring campaigns achieve maximum impact.

These features are powered by Deep Sync’s offline-to-online identity graph, which encompasses 97% of U.S. consumers. This deterministic identity graph offers a comprehensive view of customer data, enabling businesses to engage audiences across multiple channels seamlessly. With these capabilities, Deep Sync One provides a robust solution for creating cohesive, data-driven, and omnichannel marketing campaigns that drive results.

Getting started with the new Deep Sync One integrations is a simple and user-friendly process. First, users can create a free account on the platform. Once registered, they can navigate to the File Uploader, where they can select their data source—either Shopify or HubSpot. The platform provides clear instructions to log in and upload the data securely. Once the process is completed, the customer data is seamlessly integrated into Deep Sync One, making it immediately available for audience targeting, campaign planning, and other advanced marketing activities.

These integrations simplify the activation of customer data, removing barriers for businesses looking to optimize their marketing efforts. By enabling direct access to data-driven tools, such as Lookalike Audience creation and Enhanced Onboarding, Deep Sync empowers businesses to better understand their audience and engage them effectively. This innovation is a significant step forward in making data-driven marketing more accessible and impactful.

In a groundbreaking partnership, Getty Images, a global leader in visual content, has announced its integration with TikTok to revolutionize the creative possibilities for marketers and advertisers. This collaboration seamlessly connects Getty Images’ extensive library of premium imagery and video content with TikTok’s AI-powered video generation tool, Symphony Creative Studio, offering brands an innovative edge in crafting engaging, platform-native content. TikTok has become essential for advertisers seeking authentic connections with diverse audiences. To meet the platform's demand for engaging, native content, TikTok’s Symphony Creative Studio streamlines the creative process using generative AI. Now, with the integration of Getty Images, this capability is further enhanced, granting advertisers direct access to millions of premium visuals. This partnership empowers marketers to craft visually stunning TikTok-first ads and organic content that resonate with users. By providing curated, commercially safe images and videos, Getty Images enables brands to elevate their creative strategies while simplifying production workflows. The collaboration addresses the growing need for authentic storytelling in digital marketing, helping businesses create content that captures attention, deepens audience connections, and drives performance. With this integration, TikTok advertisers can efficiently produce captivating campaigns that stand out and achieve measurable results, transforming their creative potential into impactful marketing success. Getty Images’ Senior Vice President of Global Strategic Partnerships, Peter Orlowsky, emphasized the importance of simplifying creative workflows for advertisers. With Getty Images embedded into TikTok’s Symphony Creative Studio, users can efficiently ideate, design, and execute content tailored to TikTok’s unique style, ensuring higher engagement rates and stronger audience connections. Andy Yang, TikTok’s Head of Monetization Creative Product, emphasized how the partnership with Getty Images transforms content creation for marketers. By integrating Getty Images into TikTok’s Symphony Creative Studio, advertisers can streamline the production of high-quality, engaging ads that align with TikTok’s unique style. This integration not only accelerates the creative process but also ensures that the content produced is globally relevant, culturally resonant, and commercially safe, providing marketers with an efficient and effective solution for scaling campaigns. This integration is part of a broader initiative by TikTok to enhance its creative tools for advertisers and content creators. Symphony Creative Studio’s AI capabilities bridge the gap between idea generation and production, making the content creation journey smoother and more efficient. Getty Images complements this with its vast array of high-quality, diverse visual assets, providing marketers with endless possibilities to innovate. The partnership exemplifies how generative AI and premium visual content can work together to redefine advertising. By leveraging these tools, brands can push creative boundaries, craft emotionally resonant narratives, and deliver visually striking content that captures audience attention. The collaboration between Getty Images and TikTok opens new doors for advertisers to reach their audiences in more meaningful ways. Access to Getty Images’ unparalleled library enables businesses to create campaigns that not only captivate but also inspire action. This integration promises to enhance brand visibility, foster deeper connections with viewers, and drive higher conversion rates, making it a game-changer in the advertising landscape. As TikTok continues to evolve as a creative hub for marketers, the Getty Images integration ensures advertisers have the resources they need to stay ahead, delivering content that sparks joy, imagination, and measurable results. Previous post Getty Images brings premium content to TikTok advertisers
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