Gutenberg Technology (GT), a leading provider of content authoring, management, and productization solutions for educational publishers, higher education institutions, and certification organizations, has announced the launch of two groundbreaking tools designed to revolutionize the industry.
The cloud-based, collaborative platform that GT offers makes it easier to design interesting products and to produce content that is compelling. Publishers are able to streamline their processes into a single, unified process for their complete product portfolio, which includes textbooks, eBooks, courseware, and apps, as a result of the comprehensive content architecture that it possesses. Because of this transformation, publishers are able to devote more of their attention to improving the whole student experience and establishing a competitive advantage, rather than becoming bogged down by laborious procedures.
The newly introduced productivity tools by GT address two significant challenges that educational publishers have been facing for years: the first is the creation of high-design print products within a digital-first workflow without compromising quality, and the second is the reduction of the amount of time and cost associated with authoring quality assessments.
Digital-First, InDesign-Driven product creation
For years, publishers, especially those creating engaging, high-design print products in K12 and English Language Learning (ELL) for young learners, have struggled to reduce time and cost using automation tools without compromising the quality and distinctiveness of their designs. This challenge has hindered their ability to move towards an efficient, unified workflow for both print and digital formats.
GT’s new InDesign-driven print capabilities offer a solution to this problem. These capabilities enable publishers to create unique and competitive designs while dynamically previewing content for print, eBook, mobile, and desktop formats during the authoring and editing processes. This innovation eliminates the need for slow, complex, and costly redesigns and handovers, allowing designers the flexibility to maintain their creative vision. The result is a substantial increase in efficacy and the creation of superior designs.
Automated assessment authoring with AI magic wand
Creating high-quality assessments has traditionally been a time-consuming and expensive task. Additionally, many publishers have had to license separate tools for authoring and playing assessments, incurring significant additional costs.
Both of these concerns are addressed by GT’s most recent tools.The new “Assessment Authoring + Player” module enables publishers to create assessments that are intended to be accessible. Publishers can automatically generate interactive activities and a variety of assessments by selecting static content from a chapter or section using GT’s “AI Magic Wand.” Authors can subsequently modify and publish these evaluations in a timely and efficient manner.
Gjergj Demiraj, GT’s President and CEO mentioned that they aim to help publishers focus on enhancing the student experience and gaining a competitive advantage by removing the cost and complexity of legacy workflows.
GT’s new tools provide educational publishers with the means to overcome long-standing challenges in the industry. By integrating advanced InDesign-driven capabilities and AI-powered assessment authoring, GT ensures that publishers can deliver high-quality, engaging products more efficiently and cost-effectively. These innovations mark a significant step forward in the evolution of educational content creation and management.
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