Frontline Engagement: What Retailers Need to Know


How are you helping your field leaders, store managers, and frontline employees bring your brand to life for customers? How much more could your teams achieve?

Zipline's Store Enablement Assessment benchmarks you against other retailers, then gives you a personalized plan to achieve your goals. By connecting teams and empowering individuals in stores, retail brands can drive unprecedented results.

Retailers count on their store employees to implement new technology, launch new initiatives, engage with customers, and work more efficiently. But more often than not these critical team members are left behind. Some brands implement punitive task management systems, causing employees' passion and enthusiasm for the brand they support to all but evaporate. Some retailers incentivize employees with prizes and contest payouts, but fail to connect the dots between a frontline worker's day-to-day role and the brand's larger vision. The solution is an altogether different approach, one that starts with frontline engagement.

Read this guide to learn:

  • The four key focus areas of Frontline Engagement - employee connection, store execution, real-time feedback, and actionable insights - and what they mean for your business
  • Exclusive case studies from retailers that put the employee experience first, like Allbirds, American Eagle Outfitters, and more
  • Tried-and-true tactics you can put into place to start driving engagement across your fleet today

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