Predicting the Unpredictable eBook


When it comes to consumer behaviour in eCommerce, one thing is for certain: Change.

That's why it's more important than ever for retailers to have a plan. So, how can retailers prepare?

In our latest eBook, Predicting the unpredictable: The new shape of eCommerce, discover how the most successful retailers are delivering first-rate experiences in a world where Covid, Brexit and inflation have all shifted the way people shop for non-essentials, and sales cycles are getting longer and increasingly unpredictable. You'll learn:

  • How to achieve agility by listening to customer signals
  • Understanding the 'why' behind consumer purchases
  • The importance of optimising for mobile and native apps

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