Putting an emphasis on transparency, granularity, and efficient delivery, the leading worldwide contextual advertising agency is a pioneer in the integration of open-web audiences and interests with material that is connected to television.

Contextual TV is a revolutionary product that was introduced today by Seedtag, the most prominent authority on contextual advertising on a global scale. It enables advertisers to develop more effective CTV strategies and advertising campaigns that are in compliance with privacy regulations across the open web and advanced television by utilizing AI-driven network dynamics, rich insights, and custom creative. Because of Seedtag’s natural transition into CTV, which served as evidence of the company’s commitment to serving customers across all screens, the company’s evolution towards omnichannel status was illustrated by this trend.

Karatal Goksel, who is the Head of Technology at Seedtag, made the following observation: “In the fragmented CTV market, advertisers face a number of obstacles, including the inability to identify and comprehend the viewer behind the TV screen, a dearth of standardized data signals, restricted measurement capabilities, opaque reporting, and creative restrictions.” Due to the fact that these characteristics make it difficult for marketers to properly reach their target demographic and evaluate the performance of their advertising campaigns, the market is ripe for a solution such as contextual television.

Seedtag’s Contextual TV offers marketers a comprehensive strategy to overcome the challenges they encounter in the Connected TV (CTV) environment. This is accomplished by simply bringing together the interests of viewers and readers. By capitalizing on their expertise in contextually indexing the open web, they provide marketers with a comprehensive solution that allows them to manage the complexities of the cable television industry. Using CTV signals, such as ad exposure data and automated content recognition (ACR), Seedtag enables advertisers to efficiently target audiences, tailor creative content, and improve campaign success. This is accomplished by merging AI-driven contextual data gathered from the open web with CTV signals. Through the utilization of contextual television, advertisers are able to give more relevant and influential advertising experiences that transcend genres and typical CTV audiences. This is made possible by the fact that contextual television provides advertisers with a more thorough understanding of their audience across numerous platforms.

VP of Strategy & Planning Mike Villalobos stated that advertising on both CTV and the open web has a multiplier effect, this reaches a larger audience with greater precision and efficacy than conducting campaigns in silos. By utilizing both channels, one should be able to establish connections with people who hold distinct perspectives, eliciting a variety of reactions and enhancing engagement.

Amanda Marks, who is the Director of Programmatic Strategy and Activation at Kinesso, made the following statement: “We are excited to continue our increasing cooperation with Seedtag, as their contextual AI, Liz, promises to create tremendous growth and redefine cookieless targeting capabilities in the CTV/OTT space.” Seedtag’s cutting-edge technology enables advertisers to seamlessly incorporate a comprehensive contextual strategy on a wide scale, ensuring accuracy and validated metrics. This information comes at a time when the industry is working to build more complex solutions for CTV targeting.

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