Bloomreach transforms ecommerce search with NVIDIA NeMo integration

Bloomreach, a leading platform in ecommerce personalization, has announced the integration of generative AI using NVIDIA NIM embedding microservices into its renowned search and merchandising platform. This development follows the earlier integration of Google Cloud AI this year. By incorporating both NVIDIA and Google Cloud technologies alongside its proprietary Loomi AI, Bloomreach is setting a new standard for the future of ecommerce search.

“Ecommerce search is at a pivotal moment, requiring more advanced technology to meet the evolving needs of businesses and consumers,” stated Xun Wang, Chief Technology Officer at Bloomreach. “With a complete re-architecture of our core search technology, we have transformed what’s possible. By integrating the enterprise-grade capabilities of NVIDIA NeMo into our platform, we are unlocking unprecedented levels of search relevance for businesses and consumers worldwide.”

The NIM microservices, which leverage the NVIDIA NeMo platform as part of the NVIDIA AI Enterprise software stack, enhance search relevance through a flexible framework that allows commerce teams to customize their search functionalities. This integration optimizes inference and ensures low-latency performance by utilizing NVIDIA software such as CUDA, NVIDIA Triton Inference Server, and NVIDIA TensorRT. With this cutting-edge technology, Bloomreach is positioned to rapidly advance its underlying models, continually offering state-of-the-art AI solutions to its global customer base.

Bloomreach has been acknowledged as a pioneer in the ecommerce search industry for a considerable period of time, utilising its commerce-specific Loomi AI to facilitate intelligent product discovery. The company reimagined the basis of its search engine earlier this year by integrating LLM-powered technology through Google Cloud Vertex AI. This transformation led to the creation of a next-generation commerce search engine capable of understanding complex, long-tail queries and delivering comprehensive results without compromising precision. Now, with the integration of NVIDIA NeMo, Bloomreach is further enhancing the capabilities of this powerful engine.

Azita Martin, Vice President of AI for Retail, Consumer Packaged Goods, and Quick-Service Restaurants at NVIDIA mentioned that consumers today seek versatile search tools to navigate the vast ecommerce landscape and with Bloomreach’s platform powered by NVIDIA NeMo, they can effortlessly find products tailored to their needs. The integration of NVIDIA NeMo into Bloomreach’s search and merchandising solution will enable an online shopping experience that is more flexible, performant, and relevant than ever before.

The collaboration between Bloomreach and NVIDIA represents a significant leap forward in the evolution of ecommerce search. By combining NVIDIA’s advanced AI technology with Bloomreach’s expertise in ecommerce personalization, the platform is equipped to deliver a highly customized and efficient search experience for users. This partnership ensures that Bloomreach remains at the forefront of innovation in the ecommerce industry, providing its customers with the tools they need to succeed in an increasingly competitive marketplace.

As ecommerce continues to grow and evolve, the demand for more sophisticated search and merchandising tools will only increase. Bloomreach’s commitment to integrating cutting-edge technologies like NVIDIA NeMo and Google Cloud AI into its platform underscores its dedication to staying ahead of the curve and delivering exceptional value to its customers. With these advancements, Bloomreach is not just meeting the current demands of ecommerce but shaping the future of how businesses and consumers interact online.