Liminal, a global leader in technology and competitive intelligence, has unveiled its 2024 Digital Identity Landscape, introducing a revolutionary new use case taxonomy. This year’s Landscape builds upon Liminal’s tradition of thought leadership, offering an expanded scope and refined approach that reimagines how businesses comprehend and navigate the digital identity ecosystem. In tandem with this release, Liminal has also launched Market Monitor, a groundbreaking new feature on its award-winning Link platform. Leveraging expert-in-the-loop AI technology, Liminal has created a system to curate and deliver market signals and events that are most critical for industry leaders, enabling them to identify opportunities ahead of the competition.
The 2024 Liminal Landscape establishes a new standard for executives and investors by introducing a proprietary use case taxonomy that coordinates technical features with product capabilities and maps them to solution segments, use cases, domains, and universes. This taxonomy is the foundation of the 2024 Landscape, providing a structured, layered approach that simplifies the understanding of complex market dynamics and ensures that every piece of information is actionable. With the Golden Cog methodology—Liminal’s framework for identifying and leveraging dominant solutions in fragmented markets—business leaders can seize emerging opportunities, ensuring they stay competitive as markets evolve.
Liminal President Jennie Berry mentioned that their new use case taxonomy is a significant breakthrough. It provides its members with a simple and uncomplicated method of observing the evolution of identity solutions and the convergence of various segments to influence future strategies. This year’s Landscape is dedicated to facilitating the connection between new technologies and practical applications, thereby enabling clients to make informed, confident decisions.
In addition to the new use case taxonomy, the 2024 Landscape marks a major expansion into new areas, particularly within the cybersecurity sector. Liminal enhances understanding of this mature market’s unique complexities by breaking down the previously consolidated IT Security segment into more specific categories.
“As we observe market trends, it’s evident that AI-driven solutions, end-to-end platform capabilities, and new customer demands for highly integrated services are becoming increasingly critical,” said Travis Jarae, CEO of Liminal.
Accompanying the 2024 Landscape, Liminal is proud to introduce Market Monitor, a new feature on the Link platform, which recently won the 2024 Stevie Award for Technology Excellence for Product of the Year. Market Monitor seamlessly integrates real-time market signals with proprietary insights, providing unparalleled clarity and depth, thereby improving the way businesses interpret and respond to market events.
Developed in collaboration with industry experts and rigorously tested, Market Monitor distinguishes itself from other tools through Liminal’s unique multi-dimensional tagging schema, which categorizes and analyzes data based on entities, themes, and industry-specific nuances. This approach delivers targeted, actionable intelligence, including AI-driven identification of key market events such as product launches and M&A activities. Solution providers acquire real-time sales intelligence, optimised competitive analysis, and focused market insights. Enterprises can expedite the discovery of vendors, identify emergent technologies at an early stage, and make more informed, timely decisions. Market Monitor facilitates proactive engagement with market trends, enhances analysis efficiency, and streamlines deal discovery for investors, thereby enabling them to remain ahead in a competitive landscape.
More Stories
Vibenomics expands to EMEA to transform in-store media
Brendan Carey has been appointed Group Director of Retail Media for EMEA at Vibenomics, a Mood Media company, marking a...
Sprout Social launches AI tools to streamline marketing & customer service
New updates empower marketers to keep pace with the fast-moving social landscape, enhancing productivity, improving customer satisfaction, and driving impactful...
Prodege unveils cutting-edge conversational AI technology
Prodege, a leading consumer marketing and insights platform known for its innovative loyalty programs that drive brand growth, has officially...
Freshpaint partners with Invoca to boost healthcare appointment calls
Freshpaint, a leading platform dedicated to healthcare privacy, has announced an exciting new partnership with Invoca, a recognized leader in...
Zeotap and ID5 partner to boost audience addressability
Zeotap, a leading Customer Data Platform (CDP) and data solutions provider, has announced a strategic partnership with ID5, a prominent...
Bloomreach transforms ecommerce search with NVIDIA NeMo integration
Bloomreach, a leading platform in ecommerce personalization, has announced the integration of generative AI using NVIDIA NIM embedding microservices into...