Sinch and Singtel partner to launch Singapore’s first RCS messaging service

A partnership between Singtel, the leading communications technology firm in Asia, and Sinch, a global pioneer in communication technology, has resulted in the development of Rich Communication Services (RCS) for enterprises located in Singapore. Through this agreement, businesses in Singapore are able to employ RCS for the very first time. They are able to provide customers with branded messaging that is both safe and sent straight to their native mobile inboxes. This has the potential to revolutionise the way in which they communicate with their audience by utilising communication that is both more engaging and more personalised.

Sinch’s Executive Vice President for the APAC region, Wendy Johnstone, elaborated on the significance of RCS. she mentioned that RCS brings branded, interactive messaging to the forefront, enabling businesses to engage with their customers in dynamic new ways. With over 15 years of experience building the best super network and strong partnerships with Google and mobile operators globally, they are excited to introduce this new era of messaging. Apple’s rollout of support for RCS with iOS 18 this week has only amplified their enthusiasm. Today’s announcement of their partnership with Singtel marks the beginning of RCS becoming a global, ubiquitous, rich, conversational channel for businesses in Singapore to connect with their customers across all devices.

The classic short messaging service (SMS) is improved by RCS Business Messaging, which provides branded messages with interactive features and extensive analytics, such as read receipts. Due to the fact that messages are transmitted through safe channels and come from confirmed sender agents, this makes it possible for businesses to establish rapport with their customers.

Terence Lai, Vice President of Digitalization, Products, and Partnerships at Singtel, emphasized the importance of this new communication channel for businesses. He mentioned that customers are accustomed to personalized, interactive communication across mobile platforms and expect the same from businesses. With RCS messaging, enterprises can offer richer, more immersive experiences that seamlessly integrate into consumers’ digital lives. This helps build stronger relationships with their customers and brands. Through their partnership with Sinch, they aim to help businesses in Singapore improve customer satisfaction, foster brand loyalty, and remain competitive in the digital landscape.

By providing a suite of extensive application programming interfaces (APIs), a user-friendly RCS campaign builder, and connectors with platforms such as Salesforce Marketing Cloud and Zapier, Sinch’s Customer Communications Cloud enables enterprises to fully embrace enterprise resource planning (RCS). Sinch will be offering the RCS Upscale solution to enterprises that are interested in transitioning seamlessly from SMS to RCS. This solution guarantees that communication is sustained indefinitely, while also facilitating the transition by maintaining SMS as a secondary channel.

Sinch’s RCS Business Messaging solutions are already being utilised by businesses all over the world, including those in the United States of America, France, Germany, the United Kingdom, Mexico, Brazil, and India, in order to improve their level of client engagement. These businesses are operating in industries such as banking, logistics, and retail. The establishment of this new alliance has made it possible for companies in Singapore to take benefit of these enhanced messaging capabilities, which will allow them to enhance their communication strategies and deepen their relationships with their customers.