Transmit joins forces with ViewLift to enhance streaming revenue

Transmit, a leader in revenue maximization for premium streamed content, and ViewLift, an innovative provider of end-to-end streaming and OTT solutions, have joined forces to enhance monetization and content security for sports and entertainment streaming. This strategic collaboration integrates Transmit’s advanced Server-Side Ad Insertion (SSAI) technology and Digital Rights Management (DRM) tools with ViewLift’s robust streaming infrastructure, offering teams, leagues, and rights holders powerful solutions to grow revenue while safeguarding their premium content.

ViewLift powers leading regional sports networks such as CHSN, home to the Chicago Bulls, Blackhawks, and White Sox; Monumental Sports Network, supporting fans of the Washington Wizards and Capitals; and Altitude Sports, covering the Denver Nuggets and Colorado Avalanche. Transmit complements this with expertise in working with major sports publishers. Together, they empower rights owners to expand their reach through tailored, branded applications that connect audiences across various platforms, including web, mobile, Smart TVs, gaming consoles, and other connected devices, ensuring an engaging and seamless viewing experience for sports and entertainment fans.

This partnership marks a significant advancement for regional sports networks (RSNs) and Direct-to-Consumer (DTC) platforms. As traditional RSN models face challenges from cord-cutting, the industry has been under pressure to identify sustainable revenue streams. DTC services present a viable alternative but demand advanced monetization and robust content protection to succeed. The collaboration between Transmit and ViewLift provides a comprehensive solution, combining cutting-edge ad monetization technologies and secure content management. This integrated approach empowers rights holders to maximize revenue, protect premium content, and deliver engaging, high-quality streaming experiences tailored to meet the evolving demands of today’s digital audience.

By leveraging Transmit’s SSAI technology, rights holders can introduce dynamic ad formats that generate incremental ad inventory and boost revenue. Coupled with Transmit’s DRM tools, the platform ensures premium content is protected against piracy, a growing concern in the digital age. This integrated approach allows rights owners to optimize ad placements, protect their content, and deliver a superior viewing experience.

Jason Coyle, president of CHSN, praised the partnership’s potential, noting that it allows the network to deliver engaging, targeted experiences for Chicago sports fans while unlocking new revenue opportunities. He emphasized that the collaboration is built on a strong foundation and positions CHSN to provide a first-class streaming experience across devices.

The benefits of this partnership extend beyond technology. Seth Hittman, CEO and co-founder of Transmit, highlighted how the integration addresses the pressing challenges of sports streaming, including declining live sports viewership and revenue losses from cord-cutting. By enabling seamless ad placement and opening new live ad inventory, the collaboration supports incremental revenue growth from the outset.

Rick Allen, CEO of ViewLift, underscored how the partnership enhances fan engagement through high-quality video streams and personalized ad placements, strengthening brand loyalty and setting ViewLift apart as a key partner for rights holders looking to establish a strong DTC presence.

This partnership represents a bold step forward for sports and entertainment streaming. By focusing on sustainable revenue growth and robust content protection, Transmit and ViewLift are setting a new standard for the industry. Fans enjoy engaging experiences, advertisers benefit from effective placements, and rights holders secure their long-term profitability in a rapidly evolving digital landscape.