Utiq introduces Trusted Partner Programme to drive adoption and growth

European AdTech company Utiq has announced the launch of its Trusted Partner Programme and Certification, a landmark initiative aimed at transforming digital advertising by fostering collaboration, privacy, and accountability. With its innovative telco-powered first-party identifier, Utiq’s new program seeks to empower the advertising ecosystem by providing specialized training on the technical and practical deployment of its services.

Since its launch 18 months ago, Utiq has championed collaboration within the digital advertising industry, establishing itself as a driving force for change. The Trusted Partner Programme embodies this commitment by empowering agencies, consultancies, and other key stakeholders to harness Utiq’s innovative technology, which emphasizes user privacy and data protection.

This initiative provides industry partners with comprehensive education on Utiq’s offerings, including its telco-powered Authentic Consent Service. By equipping partners to implement, promote, and optimize the service, Utiq aims to broaden its impact, engaging a wider customer base while fostering responsible digital marketing practices. The program underscores Utiq’s dedication to building a privacy-first, ad-funded internet, ensuring that relevance and accountability go hand in hand. Through this collaborative approach, Utiq continues to shape the future of digital advertising, creating meaningful solutions that prioritize trust, transparency, and respect for user data.

Participants learn about Utiq’s technology, use cases, value creation, technical deployment, integrations, testing, delivery, and advanced measurement and reporting in the Trusted Partner Program. The program combines flexible online learning with personalized one-on-one coaching from Utiq’s experts, culminating in a final exam and certification. This comprehensive approach equips participants with the knowledge and skills needed to effectively implement Utiq’s services, driving responsible digital advertising practices and fostering collaboration across the industry to support privacy-centric and scalable marketing solutions.

The Trusted Partner Programme has already proven successful, with GroupM and Accenture Song among the first certified partners. Miguel Ángel Miguélez, Data Strategy & Martech Director at GroupM Spain, praised the collaboration, emphasizing that Utiq’s innovative technology enables advanced marketing optimization and personalization while maintaining strict user privacy standards. He noted that this partnership is vital in shaping a more scalable and privacy-focused future for the advertising industry, aligning with the growing demand for responsible digital marketing practices. The program underscores Utiq’s commitment to fostering meaningful alliances that prioritize both effectiveness and ethical data use in advertising.

Similarly, Marta Gran Latorre, a Digital Strategy Analyst at Accenture Song, praised the program’s user-friendly and enriching e-learning process. She described the training as a unique experience that provides essential tools for professional growth, recommending it to others seeking to excel in the rapidly evolving digital marketing landscape.

As a European AdTech leader, Utiq focuses on using its telco-powered first-party identifier to create secure and responsible digital marketing solutions. By harnessing Authentic Consent and encrypted consentpass technology, Utiq enables brands and publishers to connect with audiences in a way that respects the strictest privacy standards.

The Trusted Partner Programme represents a significant step forward in Utiq’s mission to build an advertising ecosystem that balances relevance, scalability, and privacy. With early certifications underway and an ambitious roadmap, Utiq continues to set new standards for what responsible digital advertising can achieve.