The Business Intelligence Group has announced that they have selected the Anteriad Marketing Cloud as the recipient of the Product of the Year award for the Sammys 2023 Sales and Marketing Technology Awards. The Sammys are an award that recognizes organizations and products that aid businesses in overcoming challenges that arise when trying to engage with prospects and consumers and collaborate with them. This is the second year in a row that the Anteriad Marketing Cloud has been recognized with this illustrious award.

The Anteriad Marketing Cloud is an end-to-end B2B marketing solution that possesses features that are cutting edge in the areas of data modeling and activation. Customers of the Anteriad Marketing Cloud get access to relevant and exclusive B2B data and insights about their ideal prospects. This enables customers to significantly enhance the quality of their leads, as well as the identification and extension of purchasing groups, the performance of their pipelines, and ultimately the closing of new agreements. The success of Anteriad’s campaigns that span email, demand generation, social, and programmatic channels can be attributed, in part, to the volume, scope, and depth of the multi-sourced intent data that Anteriad collects.

Anteriad Marketing Cloud was designed to meet the needs of modern B2B marketers. Their proprietary technology enables B2B marketers to access verified intent, firmographic, demographic, and technographic data feeds to create customized audiences that can be activated from within the platform, via their own technology stack, or with the assistance of Anteriad’s managed services teams. This provides marketers with a wide range of high-quality data sources, including first-party data, for recognizing specific audiences and buying groups, which can then be activated across key channels, including social media, programmatic, and account-based marketing (ABM) campaigns.

The Anteriad Marketing Cloud also supports Anteriad’s marketing services team, which collaborates with clients such as ServiceNow to develop scalable marketing solutions that drive engagement, cultivate new and existing customer relationships, and achieve unparalleled reach into untapped markets across channels. With accessibility to more than 55 million B2B professionals and hundreds of intelligent attributes, clients can simply create and target custom audience profiles to connect with prospects and customers.

“We are ecstatic to have received a Sammy for the second year in a run, particularly in 2023, a year in which B2B marketers are working harder than ever to achieve their objectives with limited resources. The combination of the Anteriad Marketing Cloud and our managed service offering is designed to provide our clients with the data, technology, and experience they need to reach their next customer faster.

 Anteriad’s Chief Product Officer, Ken Lordy, stated, “We have a laser-like focus on the needs of B2B marketers, and we’re thrilled that this award recognizes our approach.”

Business Intelligence Group’s Chief Nominations Officer, Maria Jimenez, stated that they are proud to honor and recognize Anteriad for their innovation and commitment to assisting both the organization utilizing their technology and the end user. She also mentioned that it was crystal clear to the judges that their efforts will improve how everyone connects with the brands we love for years to come.

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