What are some ways enterprise HR teams can leverage ONA tools?
You may track and analyze both official and informal interactions in your business with the aid of organizational network analysis (ONA). You can use these...
How location data may assist marketers in acquiring new consumers and expanding campaigns
In retail and other industries, marketers continue to leverage location-based data to enhance campaigns and consumer acquisition. Even though there are many consumers who use...
How to control performance max campaigns
Google's Performance Max campaigns are generating a lot of buzz in the advertising community. With the product going from general availability (Nov 2021) to compulsory...
In a global recession, customer advocacy will be crucial to brand survival
There will be a recession. The cost of living squeeze we presently feel is only going to become worse, despite the fact that no economist...
Why B2B buyers now hate traditional B2B selling
According to a recent survey, almost all (86%) B2B buyers desire to be sold to virtually. The majority of salesmen claim that their businesses aren't...
The myth of A/B testing in a digital world…and why it doesn’t work
A/B testing has long been considered the pinnacle of marketing analytics and the best way to maximize marketing budgets. In fact, 60% of businesses are...
Forecasting the unforecastable: less data, more knowledge
Traditional forecasting and planning — predicting the future 12 months using data from previous years – is well-established. However, it has proven difficult in 2020....
How to Prioritize Employee Wellness Without Losing Productivity?
We have now reached a tipping point when it is just impossible to prioritize job goals above one's physical, mental, and emotional well-being. The pandemic...
Why martech integration needs more than technical skills
When building and enhancing your marketing stack, integration is key. It develops a more effective and efficient digital ecosystem, giving advertisers real-time insights into the...
How Will Workplaces Shape In The Next Decade ?
Workplaces are becoming more innovative, diverse, and digital. HR leaders must develop new tactics to keep up with growing trends. Because workplaces are linked to...