Virgin Atlantic Partners with Amperity 

The industry-leading enterprise customer data platform will assist the travel company in unifying, managing, and activating its data to deliver highly individualized, end-to-end experiences.

Amperity, the premier enterprise customer data platform (CDP) for consumer brands, announced today that Virgin Atlantic is a new client for its critical data foundation. Amperity will assist the travel company in unifying, managing, and activating all digital and transactional customer data in order to deliver personalized customer experiences and drive revenue growth.

Throughout the customer journey, Virgin Atlantic manages a vast quantity of customer data generated by digital touchpoints and offline transactions. The travel company will use the CDP to create a personalized ecosystem and enhance the digital experience as part of its ongoing data transformation. Amperity provides a sophisticated AI-powered platform for creating unified customer profiles, leveraging data to acquire new customers, strengthening existing loyalty relationships, building a community, and supporting the best possible customer experiences throughout the entire customer journey.

Tom Barber, the head of data at Virgin Atlantic, stated that when it comes to consumer innovation, Virgin Atlantic never stands still. They are constructing a digital core at the center of their business so that their customers can purchase, book, and receive service for their flights and vacations with an innate understanding of their preferences throughout the entire journey. They are thrilled to adopt Amperity because it will enable them to know their customers better than ever before. 

Amperity’s platform utilizes patent-protected machine learning algorithms to deliver industry-leading identity resolution, audience segmentation, and predictive analytics, allowing Virgin Atlantic to create the most relevant content and communications for each individual consumer.

According to Barry Padgett, CEO of Amperity, consumer data is now at the center of any ambitious organization, especially one that aspires to make each interaction feel more like a one-to-one experience as opposed to a one-to-many approach. 

Sir Richard Branson, an entrepreneur, founded Virgin Atlantic in 1984 with innovation and exceptional customer service at its core, with the mission of empowering everyone to conquer the globe. Virgin Atlantic was named Britain’s only Global Five Star Airline by APEX’s Official Airline Ratings for the sixth consecutive year in 2022. It has more than 7,500 employees worldwide and flies passengers to 31 destinations on four continents. 

Virgin Atlantic, along with shareholder and Joint Venture partner Delta Air Lines, maintains a leading transatlantic network with connections to over 200 cities worldwide. Air France-KLM, Delta Air Lines, and Virgin Atlantic launched an expanded Joint Venture in February 2020, offering a comprehensive route network, convenient flight schedules, competitive fares, and reciprocal frequent flyer benefits, such as the ability to accrue and redeem miles across all three airlines.  Virgin Atlantic became the first and only UK member of the global airline alliance SkyTeam in March 2023, enhancing the alliance’s transatlantic network and services to Heathrow and Manchester Airport.

Amperity provides the data assurance brands require to unlock development by knowing their customers intimately. With Amperity, brands can establish a first-party data foundation to facilitate customer acquisition and retention, personalize experiences that foster brand loyalty, and ensure privacy compliance. Using patent-protected AI and ML techniques, Amperity integrates all consumer interactions into a unified view that integrates seamlessly with marketing and technology tools.