Hang Time ad format launched in Germany, the Netherlands and Belgium
GumGum, the preeminent global digital advertising platform that prioritizes context, today announced the launches of Hang Time in Germany, the Netherlands, and Belgium. Hang Time...
Seedtag introduces Contextual TV: An innovative solution for CTV advertisers
Putting an emphasis on transparency, granularity, and efficient delivery, the leading worldwide contextual advertising agency is a pioneer in the integration of open-web audiences and...
Microsoft and Adobe collaborate to provide marketers with new generative AI functionality
A collaboration between Microsoft and Adobe enables the integration of insights and workflows from Adobe Experience Cloud with Microsoft Copilot. This integration provides marketers with...
Taradel and Nextdoor Partner to improve local business marketing with community-focused ads
Ad integration between Taradel and Nextdoor fosters neighborhood economies by Conveying local businesses in greater proximity to their communities. Nextdoor, the indispensable neighborhood application that...
Gupshup Introduces Conversation Cloud an innovation in customer engagement
The transition from simple one-way messages to rich two-way discussions at scale boosts the returns that digital leaders receive from their efforts in advertising, marketing,...
Signal Authentication Service launched by Comcast Advertising
A novel product or service improves cross-platform signal validation in an effort to address industry-wide issues pertaining to erroneous frequency and reach assessments. Comcast Cable's...
Trade Desk and Ad Fontes Media collaborate to deliver Ad Dollars to quality journalism
Ad Fontes Media, a technology company specializing in the evaluation of news sources for credibility and bias, is introducing a novel service that will enable...
Industry veteran Jakub Kossut joins Adlook as global VP of Market Entry Strategy
Kossut's more than two decades of experience bolster Adlook's dedication to sustained expansion and superior innovation. Jakub Kossut has been recruited to the position of...
Aptoide advances with an expansion of its catalogue of high-grossing games
As the leading platform for alternative app distribution and monetization, Aptoide made considerable progress in 2023, achieving important milestones that reinforce its position as the...
The Trade Desk declares senior leadership team alterations
The Trade Desk, a global leader in advertising technology, has made an announcement on changes to its senior leadership team in order to further promote...