The senior vice president of Product has been welcomed to the executive leadership team of a software as a service (SaaS) company situated in Denver.

TextUs, the industry-leading text messaging platform that enables organisations to have engaging two-way conversations at scale, is happy to announce that Rachel Fernandes has been appointed to the position of Senior Vice President of Product on its senior leadership team.

Rachel Fernandes brings an exceptional track record of product leadership and business success to TextUs, where she will be joining the company. Rachel, who is well-known for her leadership style that prioritises people, has served as a mentor to a large number of individuals who have established themselves as leaders in the technology business. TextUs is fortunate to have her on board because of her extensive experience in directing businesses through periods of rapid expansion and substantial shifts in their strategic direction.

In the most recent instance, Rachel was the driving force behind the successful acquisition of Lessonly by Seismic, which resulted in the transition of Lessonly into Seismic Learning. Not only was Seismic able to relaunch its integrated enablement platform while she was in charge of the company, but they also managed to more than double their revenue in just three years. The breadth of Rachel’s experience includes the fields of education technology, sales and marketing automation, analytics, and healthcare. She has held successful positions at a number of well-known organisations, including HubSpot and Akamai.

Martin Payne, the Chief Executive Officer of TextUs, expressed his excitement over the addition of a highly accomplished product executive to the team. He emphasized that Rachel’s extensive experience in managing high-performing organizations will be invaluable as TextUs continues to expand its market presence and scale the business. Her deep expertise in product strategy, development, and innovation will enable TextUs to deliver even greater value to its customers.

“Joining TextUs was a no-brainer for me,” Rachel Fernandes said, expressing her excitement about the prospect of being a member of an organisation. Texting is no longer limited to mere personal communication; rather, it has become an underutilised channel that organisations can use to improve their engagement with a variety of stakeholders, including employees, customers, prospects, and applicants, to name. It is possible that we are on the verge of bringing about a revolution if we combine this potential with strategic partners, devoted clients, and a committed group of real-world, exceptionally intelligent individuals.

Through the delivery of a texting platform that enables businesses to maximise engagement, TextUs has established itself as a leader in the industry. This has resulted in the acceleration of pipeline development and the improvement of conversion rates along the buyer and candidate journey. Text messaging has emerged as the most efficient mode of communication as an increasing number of businesses look for ways to efficiently engage with their customers, recruits, and staff. Because of its higher engagement rate, texting has a higher read rate of 98% and a response rate that is up to ten times higher than that of email or phone. This leads to increased productivity, which eventually results in increased revenue and profitability for businesses.

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